The practical answer

Local SEO helps businesses become easier to discover when people search for services in a particular area. It can involve the website, Google Business Profile, local content, technical SEO and the customer journey from search to enquiry. For a local business, the important question is not simply how many keywords appear on a page, but whether the website gives customers and search systems a clear understanding of the business, its services, its locations and the next step.

What to check

• Clear service information and useful page structure
• Relevant local context without repetitive town-name stuffing
• Technical SEO, indexation and mobile usability
• Google Business Profile information where relevant
• Internal links between services, locations and supporting content
• Clear contact and enquiry paths