The practical answer

Local SEO pricing varies with competition, the number of services and locations, the current website and the amount of implementation required. A useful quote should explain the work rather than just sell a generic ranking promise. For a local business, the important question is not simply how many keywords appear on a page, but whether the website gives customers and search systems a clear understanding of the business, its services, its locations and the next step.

What to check

• Clear service information and useful page structure
• Relevant local context without repetitive town-name stuffing
• Technical SEO, indexation and mobile usability
• Google Business Profile information where relevant
• Internal links between services, locations and supporting content
• Clear contact and enquiry paths